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Rosanne

Welcome!

Character: “To hold firm to one’s values, no matter what storms may come or the norms may be.”

Public Relations is not for propaganda. Public Relations is to promote a product HONESTLY.

Don’t be “PC.” Be Perfectly Candid, instead.

If you are looking for a published writer and experienced editor to work as your Director of Communications, I welcome your call. For the past twenty years I have helped small American companies to grow, with a new website, well-composed content, print marketing materials that are branded, and PR that delivers an honest message to a well-researched group of potential clients. I do not believe in PPC and I would recommend you read Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O’Neill to understand why. I do, however, use two analytics programs on each website I create to modify page content. I find it highly ironic that the very sector demanding equality, diversity and inclusion is more than willing to use data as a weapon via PPC funnels!

I have always worked directly with the owners of those companies, C-level decision makers who have the authority to chart the course for their business growth. My portfolio of work is on a protected page with a password that will be sent to you upon request. I have recorded three audio files that address the questions interviewers most typically ask. I have already taken the Briggs and Predictive Index. I am categorized as a Mastermind, Commander and Teacher. My resume has been purposefully crafted to foul up AI to find only companies that value the communications role for which they are hiring!

I consider what I do a craft. I spend time every day learning new ways to improve what I do. I am never satisfied with last year’s achievements. I research new trends and pick out the best. I like to parse sentences until I find the most fluid way to state an idea so anyone could pick up my work and understand it. I will always consider myself a teacher first, educating not a selling.

I believe in old fashioned business etiquette and a solid work ethic; in other words: no form letters during hiring; no text messaging in lieu of a thank-you note; no artificial intelligence when you are dealing with human beings. I am looking for employers who value what I do—communications—and act accordingly. The scope of my work has been across multiple industries, from a construction company to a non-profit with a medical device; good marketing practices do not differ by industry. When you hire me, it is like having a PR agency in your corner.

I am not PC. I am perfectly candid, which will be a refreshing change for some of you: #1. Vaccination documentation may not be a requirement now or in the future to work for your company; my health history is a private matter, #2. No BLM, #3. No CRT, #4. Questions about race, age, pronouns, etc. will be considered a red flag.  Does you diversity & inclusion plan include me?

In addition to writing, I am also a couture seamstress, hence the lace background on this site. I cover my years in the music and wedding industry on my “interests and passions” page. The same artistry that it takes to change a bolt of fabric into a fine garment or sing a melodic line in an aria is brought to every endeavor I pursue.

Sincerely,

Rosanne Marie Ferreri

A full hour consultation is $75/hour and will include assessing your current PR campaigns online. The half hour session is limited to looking only at your website content to give you suggestions for improvement.

My Direct Number:

919-412-8467